Toolkit

Here’s an archive of the frameworks we use most often, collected for your convenience because this stuff shouldn’t be a secret. (That said, it takes more than a hammer to make you Bob Vila.) You can download them individually (instructions here) or buy a full printed set (coming soon) to help us retire early. Want to learn more about the power of these things? Drop us a line and we’ll help you out.


 

The Essentials
All You Really Need

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4 Lenses


Evaluate considerations to determine whether and when idea should move forward

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Why-How-What

Define and capture the fundamental attributes of a business or offering over time


Define and capture the fundamental attributes of a business or offering over time

 

The Rest
Really Useful, But More Specific

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A-E-I-O-U
(Understanding Experiences)

A key research framework to capture everything that’s happening in a particular context

A key research framework to capture everything that’s happening in a particular context

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Before–During–After
(5Es / User Journey) 

An analysis tool to describe how people interact with an offering (product, service, experience, etc.)

An analysis tool to describe how people interact with an offering (product, service, experience, etc.)

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Adoption Curve

Segment populations based on how quick they are to engage with ideas

Segment populations based on how quick they are to engage with ideas

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Competitive Analysis

Create context for what’s in the market from a consumer’s point of view

Create context for what’s in the market from a consumer’s point of view

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Era Analysis

Document where we’ve been and where we are to see where we might be going

Document where we’ve been and where we are to see where we might be going

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Value Flow

Understand all the players involved in an offering and how they relate to each other

Understand all the players involved in an offering and how they relate to each other

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Purchase Decision Cycle

Define the motivations and behaviors behind how people make purchase decisions

Define the motivations and behaviors behind how people make purchase decisions

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Decision Types
(4Cs)

Understand people’s decision-making mindset by looking at their behaviors

Understand people’s decision-making mindset by looking at their behaviors

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Strategic Direction

Organize offerings relative to markets to analyze risks and opportunities

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Strategic Roadmap

Capture, prioritize and sequence ideas and potential offerings

Capture, prioritize and sequence ideas and potential offerings


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Creating Connections

Define how companies can meet people’s functional and emotional needs

Define how companies can meet people’s functional and emotional needs